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5 Quick SEO Wins You Can Do Today

ByNina Clapperton Updated on

SEO is mostly about long term strategies for success that take months to pay off.

I’m going to share 5 quick strategies you can do today while watching an episode of Married at First Sight (Australian edition of course!)

These won’t skyrocket a site with 0 pageviews to 50k in a day, but they can help you gain a few thousand extra pageviews within the month.

I’ll walk you through them quickly so you can get right to implementing on your own site.

1. Add Author Schema

Author schema is a type of code that Google can see on your site, but your audience can’t. It essentially adds context.

It’s the difference between Google going “there are thousands of John Smiths” and “oh, you’re that John Smith!”

You can add author schema with Rank Math really easily (with the free plan).

A) In Rank Math, you’ll need to go to Rank Math -> Titles & Meta -> Authors:

Screenshot of a WordPress dashboard in the Rank Math area. It shows the sidebar set to Titles & Meta under "Rank Math". Then on the "Authors" subsection showing the Author Archives (set to Enabled), the Author Base ("author"), and Author Robots Meta (enabled).

B) You need to “enable” the Author Archives. If you are the only author, you can index the “Author Robots Meta”.

I don’t do it here, I do it later, but that’s because I have my team on my site and I don’t want any accidental extra authors.

C) Create a user on your site per author. If you’re the only author, just use your standard admin account.

D) Go to the “Users” area and click on the author. Name the user the author’s name. Fill in the description and link to relevant social profiles for the author:

Screenshot of the Users area on a single user profile for Nina Clapperton showing the First Name (Nina), Last Name (Clapperton), Nickname (Nina Clapperton), and Display Name (Nina Clapperton), along with the website URL for the Author Archive page. It then shows "Rank Math SEO" with Twitter, Facebook, and additional "same as" schema sections. This is where you fill in information on the author.

In the “Sameas” section (the “Additional profile URLs) you can also add links to author pages on other sites, such as if you were a staff writer for other organizations in the past.

If you haven’t indexed the author archive yet, you can do so at the bottom of this page. Scroll down to the Rank Math box, click on the little toolbox, and toggle the meta to “Index”:

Screenshot of the Rank Math box at the bottom of a user area in WordPress. It shows the Robots Meta set to "index".

E) Under “Website” add a link to the author archive page.

This will be https://URL.com/author/AUTHORUSERNAME

This makes sure that it links to your author archive from your byline and author box.

F) Turn on your author byline and author box meta data.

In Kadence, you do this in Customize -> Posts/Pages Layout -> [Select Post/Page] -> Meta:

Screenshot of the Meta sidebar in the Customize window on a WordPress blog showing that "Show Author", "Enable Author Link", and "Show Author Image" are all turned on.

I have mine set to show my name and author image, and link to my author archive page.

Scroll beyond this on the same sidebar and you’ll be able to turn on the Author Box:

Screenshot of WordPress Customize sidebar showing that "Show Post Author Box" and "Use Author Archive Link" are turned on, and Center is selected as the "Author Box Style".

I have mine set to show the Author Box, center, and link to my Author Archive.

It also pulls an image from my Gravatar for the email associated with the user.

There ya have it! Now you have an author archive claiming the posts as yours so Google knows who wrote them all.

I know it sounds complex, but it’s actually only a few clicks and once you do it once, you’re good for the rest of time.

You can see examples of how they look on this post. My byline is under the title and my author box is at the end of the post before the footer.

2. Internal Link Your Posts Intentionally

Don’t just link from random text to random other posts. That’s not helping anyone!

Get intentional with your links: send your user on a well guided road trip, don’t just shove them in the back of a van with a blindfold on.

Intentional internal linking connects topic clusters, varies the anchor text but always makes sure it’s clear where the user will end up (i.e. not linking to “winter in New Zealand” post from “summer in New Zealand” text), links out to 10 other posts, and has 10 other posts linking to it.

A strong internal linking strategy keeps users on your site longer for them to move through different content, and provides more helpful information for them to satisfy their search intent.

I use Link Whisper to automate this so it can be done in a few minutes. If you’re doing it manually, you’ll want to use this time to plan out your clusters of what should link to what, but implement it during a 2nd MAFS Australia episode.

I keep track of manual links with my SEO Spreadsheets for Bloggers – there are 2 internal linking spreadsheets included.

3. Cite Your Sources

Google and your audience want to know they can trust you. A great way to show them this is by citing your sources.

If a user would ask “ok but how do you know that?”, add a link to where you found that information.

This is best used for statistics, like population, or regulatory information from .edu or .gov sources.

These are just external links – there’s now APA or MLA citations needed. Just hyperlink the text to go to the other link – but make it open in a new tab! – and you’re golden.

I recommend at least 3 external links per post.

These should be to a trustworthy source (I try to avoid Wikipedia) and not to a competitor.

Link Whisper and Rank Math both have settings to show you at a glance on your Posts page how many external links a post has. They do include affiliate links, which are no follow so they don’t count. But at a glance, they’ll give you a good idea of which posts need work.

4. Show Your Experience

I trust people who have done the thing, so show me that you’ve done the thing.

Add in bits of personal experience throughout the post.

This goes back to the “show don’t tell” lesson that’s usually day 1 of a creative writing seminar.

“I went to Rome” isn’t as convincing as “Be careful near the edge as it’s slippery. I fell in when I tried to make my wish and was soaked all day!”

I’ve used anecdotes like “the gelato here gave me brain freeze” or “Theo body slammed me into a lake here and a woman gave me the stink eye”.

And don’t limit this to your intro or your first header section! Do this throughout the post.

You don’t need to wax poetic for 10 pages, but you should add relevant information and anecdotes someone would only have from personal experience.

5. Add Media

Whatever people say about EEAT, it is good for users.

Original images and linked video tend to do better with Google. Regardless, users enjoy them so add some!

I make sure every blog post has at least 1 original image, as many images as my competitors, and a video whenever possible.

I will even embed videos from other creators (Youtubers can turn off embeds if they don’t want others using their content, otherwise it’s fair game so long as you embed from Youtube and aren’t downloading it).

Basically, whatever media your competitor has, try to “yes and” them. If they have an original image, try to have 2. If they have a video, make sure you have at least one (I wouldn’t necessarily do 2 unless it’s relevant).

Do an audit of your blog posts – especially the ones in position 2-10 – and see what media you could add to benefit the posts. You can find the rankings in Google Search Console.

Don’t forget to add alt text to your images!

Conclusion

These 5 things won’t magically make every post you write rank though. That comes down to having quality content written around a topic that your audience cares about.

That’s a longer term strategy that will take you time to implement. But these elements will help give you the quick wins you need to give you an early confident boost or help you get the last few pageviews towards a premium ad network.

Go enjoy your episode of MAFS – or whatever other guilty pleasure show you love – and make these easy changes for your blog. Once you’re done, I recommend doing a blog accessibility audit while you watch some more episodes.

Read More of My Best SEO Tips:

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Nina Clapperton is the founder of She Knows SEO.

She started blogging in 2018 and spent years doing everything “right” while earning $0. Then she stopped guessing and learned how search actually works. She rebuilt her travel site around audience intent and structure and grew to 50,000 sessions in 6 months. Within a year, the blog was bringing in $30,000 months and later crossed 243,000 pageviews.

She took the same audience first SEO approach and built her education business into multiple $100,000 months.

Now Nina teaches bloggers and online business owners how to build search powered businesses grounded in strong positioning, clear structure, and monetisation that actually supports their audience. She covers traditional SEO and AI driven search without the tech bro noise, and she’s known for explaining complex strategy with analogies you won’t forget.

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