Last updated 7 October 2026
This policy explains what personal information we collect, why, who helps us handle it, and the choices and rights you have. We’ve written it in plain English. If anything’s unclear, email us.
1. Who we are and how to reach us
She Knows SEO is run by Nina Clapperton Enterprises Inc., a company based in Ontario, Canada. We decide how your personal information is used, so we’re responsible for it. In EU and UK terms, we’re the controller.
Privacy Officer. Nina Clapperton, CEO, is the person in charge of protecting personal information at our company.
- Email support@sheknowsseo.co with “Privacy” in the subject line
- Mail Nina Clapperton Enterprises Inc., Attention Privacy Officer, 1 Willingdon Blvd., 2nd Floor, Suite 5, Toronto, Ontario M8X 2H1, Canada
2. What this policy covers
This policy covers sheknowsseo.co, profitableparttimeblogger.com, our emails, our checkout, and everything we sell, including courses, templates, AI tools and group programs like Profitable Part-Time Blogger (PPTB).
It doesn’t cover other websites, even ones we link to. When you click through to another site or tool, its own privacy policy applies.
3. What we collect
We only collect what we need to run the business and serve you.
| What | Examples | Where it comes from |
|---|---|---|
| Contact details | Name, email address | You, when you join our email list, download a freebie, contact us or buy |
| Purchase details | What you bought, price, billing name and address, country, tax details, payment status | You and our checkout and payment providers. We never see or store your full card number |
| Account and program details | Login details, onboarding form answers, progress, posts and comments in our community, homework and challenge submissions | You, while you use our products and programs |
| Business details you share | Your website, analytics screenshots, offers, drafts and goals | You, when you ask for feedback or take part in audits, hot seats and calls |
| Call recordings | Your video, voice, name and chat messages on live calls, plus transcripts and summaries | Zoom and our recording tools, when you join a recorded call |
| Messages | Emails, support requests, survey answers | You |
| Testimonials | Your words, name, photo or business name, if you give us permission to share them | You |
| Affiliate details | Name, email, payout details, sales you referred | You and our checkout platform, if you join our affiliate program |
| Website and email activity | Pages viewed, clicks, device and browser type, approximate location from your IP address, how you arrived, email opens and clicks | Cookies, pixels and similar tools. See section 8 and our Cookie Policy below |
Please don’t send us sensitive information, like health details, government ID numbers or passwords. We don’t need it.
If you share someone else’s information with us, like a client’s website data, make sure you have their permission.
4. How we use your information and why
In Canada, we rely on your consent, which is sometimes implied by what you ask us to do, like buying a course. In the EU and UK, the law asks us to name a legal reason for each use. Here’s both.
| What we do | Legal reason (EU and UK) |
|---|---|
| Deliver what you bought, give you access, run calls and the community | Contract |
| Process payments, send receipts, collect sales tax, keep tax records | Contract and legal obligation |
| Answer your messages and give support | Contract or legitimate interests |
| Send you freebies you asked for and marketing emails | Consent |
| Send emails about a product you bought, like access details and program updates | Contract |
| Record live calls and share them with program members | Contract, as set out in the program agreement |
| Understand how people use our site and improve it, using Google Analytics and Microsoft Clarity | Consent, through our cookie banner |
| Measure our ads and show ads to people who’ve visited, using the Meta pixel | Consent, through our cookie banner |
| Share testimonials | Consent, which you can withdraw for future use |
| Run our affiliate program and pay commissions | Contract |
| Prevent fraud, protect our content, handle chargebacks and enforce our terms | Legitimate interests |
| Meet legal duties and respond to lawful requests | Legal obligation |
“Legitimate interests” means we have a genuine business reason that doesn’t override your rights. You can object to any use based on it (section 12).
Where we rely on consent, you can withdraw it any time. That doesn’t affect anything we did before you withdrew.
What we never do. We don’t sell your personal information. We don’t buy email lists. We don’t rent or share our list with other businesses for their marketing.
Automated decisions. We don’t make decisions about you that have legal or similarly big effects using only automated tools.
5. Who handles your information
We use trusted service providers to run the business. They only use your information to provide their service to us, under their own privacy and security terms. Our small team and contractors can see what they need to do their jobs, and they’re bound to keep it confidential.
| Provider | What they do for us |
|---|---|
| ThriveCart | Checkout, purchase records, course hosting (ThriveCart Learn) and our affiliate program |
| Stripe and PayPal | Payment processing |
| Kit (ConvertKit) | Email list and emails |
| ConvertBox | Opt in forms on our site |
| WordPress, hosted by Lyrical Host | Our websites |
| CookieScript | Cookie banner and consent records |
| Circle | Student community |
| Zoom | Live calls |
| Fathom, Loom and Hello Audio | Call recordings, transcripts, summaries and video feedback. Hello Audio hosts our private podcast feeds |
| Airtable | Student and program records |
| Google Workspace | Email, documents and file storage |
| ClickUp and Slack | Internal team tasks and messages |
| Zapier and Make | Moving information between our tools |
| Netlify | Hosting some of our web tools |
| Pickaxe, OpenAI and Anthropic | Running our AI tools and AI assistance in our work (section 7) |
| Google Analytics and Microsoft Clarity | Website analytics, only with your consent |
| Meta | Ad measurement and audiences, only with your consent |
We may also share information when the law requires it, to protect our rights or someone’s safety, with our accountants and lawyers, or with a buyer if we ever sell the business. In a sale, this policy would keep applying to your information.
When you click an affiliate link on our site, the company you visit may collect information about you under its own policy. We don’t share your personal information with affiliate partners.
6. Email marketing
We follow Canada’s Anti-Spam Legislation (CASL), and the email rules in the EU, UK and US.
How you get on our list. Only by choosing to. You join when you sign up through one of our forms, download a freebie, register for a workshop, or tick the marketing box at checkout. Every form says you’re joining our email list. We keep a record of when and how you joined.
Buyers. If you buy from us, we may email you about related products. Canadian law allows this for 2 years after your purchase. EU and UK law allows it for similar products, as long as you can say no, which you can at any time with the unsubscribe link.
What we send. SEO and business tips, new resources, workshops, our own offers, and sometimes products we recommend as an affiliate. Affiliate links are disclosed.
What we never do. We never buy, rent or borrow email lists. We never sell, rent or give our list to anyone else. Your email is only used by us and the providers in section 5.
Every email says who it’s from, includes our mailing address, and has a working unsubscribe link. Unsubscribes take effect right away, and always within 10 business days.
After you unsubscribe from marketing, you’ll still get emails about products you’ve bought, like access details, receipts and program updates.
Email activity. Our emails track opens and clicks so we know what’s useful. Most email apps let you block this by turning off images.
7. AI and your information
We teach AI, and we use it in our business. Here’s how it touches your information.
Our AI tools. When you use an AI tool we provide, what you type is sent to the AI platform that runs it, like Pickaxe or OpenAI, and processed under that platform’s terms. Don’t enter sensitive personal information, passwords or other people’s private details.
Running the business. We use AI agents to help with admin. That includes drafting replies to your emails, adding you to the courses you’ve bought, and sorting testimonial submissions. To do those jobs, the AI sees what’s needed, like your name, email address and what you wrote to us. A real person on our team checks what goes out.
Everything else. When we use AI to help with content, planning or program work, we strip out names, emails and other personal details first. We don’t put your business details or anything you’ve shared with us into AI tools without asking you, unless you choose to use one of our AI tools yourself.
We use AI accounts and settings where the provider doesn’t train its models on what we put in.
Call recordings. We may use AI to create transcripts and summaries of program calls. They’re shared only with program members, the same way the recordings are.
Training. We never use your personal information, your posts or your call recordings to train an AI model.
Our AI Transparency Statement explains more about how we use AI across the business.
8. Cookies and tracking
Our site uses cookies and similar tools. Some are needed for the site to work. Analytics and advertising tools only run if you accept them in our cookie banner. You can change your mind any time with the Cookie Settings link in our footer.
Our Cookie Policy below lists what we use and why.
9. How long we keep it
We keep personal information only as long as we need it, then delete or anonymise it.
| Information | How long |
|---|---|
| Email list details | Until you unsubscribe. After that, we keep your email on a do not contact list so we don’t email you again by mistake |
| Purchase and tax records | At least 6 years after the end of the tax year they relate to, as Canadian tax law requires |
| Program and account details | While you have access, then up to 12 months after, so we can help if you come back or have a question |
| Call recordings, transcripts and summaries | While we use them in the program |
| Support emails | Up to 3 years |
| Testimonials | Until you ask us to stop using them |
| Consent records | As long as we need to show you agreed |
| Analytics data | Google Analytics keeps detailed data for 2 months. Clarity data is kept under Microsoft’s retention settings |
We may keep information longer if the law requires it or we need it for a legal claim.
10. Where your information goes
We’re based in Canada. Many of our service providers are in the United States, and some store data in other countries. Your information may be processed outside the province or country where you live, and the laws there may be different.
- Before sending information about Quebec residents outside Quebec, we assess whether it’ll be properly protected
- The EU and UK recognise Canada’s private sector privacy law as giving adequate protection, so information can come to us from there
- When information goes from us to a provider elsewhere, we rely on safeguards like the EU Standard Contractual Clauses, the UK addendum to them, or the EU-US Data Privacy Framework where the provider is certified
11. Keeping it safe
We use reasonable security for a small business our size. That means trusted providers, unique passwords stored in a password manager, 2 factor login wherever a tool offers it, limited team access, and secure payment processing. No system is perfect. If a privacy breach puts you at risk of serious harm, we’ll tell you and the regulators, as the law requires.
12. Your rights
Wherever you live, you can ask us to
- Tell you what personal information we have about you and give you a copy
- Fix anything that’s wrong or incomplete
- Delete your information, unless we have to keep it, like tax records
- Stop sending you marketing
- Withdraw any consent you’ve given
Extra rights in Quebec. You can also ask for your information in a structured, commonly used format, and ask about any technology we use that can identify, locate or profile you. Tools that do this are off unless you turn them on in our cookie banner.
Extra rights in the EU and UK. You can also ask us to limit how we use your information, object to uses based on legitimate interests, object to direct marketing at any time, and get your information in a portable format.
How to ask. Email support@sheknowsseo.co with “Privacy” in the subject line, or write to our Privacy Officer at the address in section 1. It’s free. We may need to confirm who you are before we act, so we don’t give your information to the wrong person. We’ll reply within 30 days. If we can’t do what you ask, we’ll tell you why.
Complaints. Please talk to us first. You also have the right to complain to a privacy regulator. In Canada, that’s the Office of the Privacy Commissioner of Canada. In Quebec, it’s the Commission d’accès à l’information. In the EU, it’s your local data protection authority. In the UK, it’s the Information Commissioner’s Office.
13. Children
Our site and products are for adults. You must be 18 to buy from us. We don’t knowingly collect information from anyone under 16. If you think a child has given us their information, email us and we’ll delete it.
14. Cookie Policy
This section explains the cookies and similar tools on sheknowsseo.co and profitableparttimeblogger.com.
What cookies are
Cookies are small files a website saves in your browser. Pixels and tags are bits of code that do a similar job, like telling an ad platform that someone visited a page. We’ll call them all cookies here.
Your choice
When you first visit, our cookie banner asks what you’re happy with. Only strictly necessary cookies run before you choose. Everything else waits for your yes.
You can change your choice any time with the Cookie Settings link in our footer. You can also block or delete cookies in your browser settings, but some parts of the site may stop working.
What we use
| Category | What it does | Tools |
|---|---|---|
| Strictly necessary | Makes the site work, keeps it secure and remembers your cookie choice. Always on | WordPress, CookieScript |
| Functionality | Remembers your preferences and runs our opt in forms | ConvertBox, Kit |
| Performance | Shows us how people use the site, so we can improve it. Only with your consent | Google Analytics, Microsoft Clarity |
| Targeting | Measures our ads and lets us show ads to people who’ve visited. Only with your consent | Meta pixel |
Microsoft Clarity records how visitors scroll and click, as anonymous session replays and heatmaps. It masks text you type into forms.
Third party sites
If you click through to another site, like through an affiliate link or to our checkout, that site sets its own cookies under its own policy.
Questions
Email support@sheknowsseo.co with “Privacy” in the subject line.
15. Changes and contact
We’ll update this policy when our practices or the law change. The date at the top shows the latest version. If we make a big change, we’ll tell you by email or with a notice on our site.
Questions? Email support@sheknowsseo.co or write to Nina Clapperton Enterprises Inc., Attention Privacy Officer, 1 Willingdon Blvd., 2nd Floor, Suite 5, Toronto, Ontario M8X 2H1, Canada.
See also our Terms & Conditions, Refund Policy, and Disclaimers.