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69 Travel Blog Statistics You Need to Know in 2025

ByNina Clapperton Updated on

Get updated travel blog statistics for this year – and find out how to use them to grow your audience and your income.

As a travel blogger, it’s important to stay up-to-date with the latest industry trends.

And that means knowing what’s working well for other bloggers – and using that information to grow your own blog. I’ve got multiple travel blogs, so I’m always paying attention to the stats in different niches.

I’ve gathered the most up to date info for you to use to grow your blog and stay up to date.

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Most Important Travel Blog Statistics [Summary]

  1. The majority of travel bloggers never see an income from their blog. In fact, many give up within the first year.
  2. Digital travel has grown by double digits annually for the last three years. And travel search terms are up 70% on Google.
  3. The median income for travel bloggers is $5,000 per month. This is composed of ad revenue, affiliate income, and sales of services/products primarily.
  4. SEO-optimized blogs bring in the most traffic to blogs.
  5. Travel blogs are an integral part of the inspiration to purchase process for consumers. They are vital in the inspiration phase, the informational phase, and the comparison phase.
  6. Long-tail keywords in posts of over 2,500 words are most likely to rank well on Google.
  7. Pinterest is the best platform for travelers to share inspirational location content. January to June are the best months for this platform.
  8. Personalized email marketing campaigns that are segmented to your audience will outperform regular weekly emails that are very generic.
Black laptop with a coffee and pink notebook beside flowers ready to blog.

General Blog Statistics

  • In 2020, there were over 31.7 million users who visited blogs. (Statista)
  • 11 words is the ideal blog post title length. (CoSchedule)
  • However, using a title with 6-8 words increased click-through rates by 21%. (Optin Monster)
  • Only 21.9% of bloggers post at least 1x per week. (Tej9)
  • 71% of blogs are written in English. (Tej9)
  • 34% of consumers read blogs to learn something new or how to do something. Only 4% read them to find out about brands/products. (Hubspot)
  • 61% of consumers have purchased a product after reading about it on a blog. (Content Marketing Institute)
  • How-to articles are 77% more likely to perform well. This is followed by lists (57%) and guides (43%). (Orbit Media)
  • 70% of markets use automation. It is primarily used for tasks, but 42% of marketers also use it for content creation. (Hubspot)
  • Marketers are focusing on video content, followed by blogs and infographics. (Hubspot)
  • AI usage for online marketing has increased by over 190% from 2018 to 2020. It is most often used for conversion and optimization. (Hubspot)
  • Bloggers who make over $50,000 per year are 5.6x more likely to sell their own products or services. (Growth Badger)
  • Over 59% of bloggers have started and given up on a blog. (Blog Tyrant)
  • 90% of millennials feel that real and organic brands that are authentic are preferable to clean and packaged brands. (Social Media Today)
  • In 2020, bloggers spent an average of 6 hours per post. This is increasing every year with previous rates in 2018 being 3.5 hours. (Semrush)
  • 100% of bloggers say that quality content is the most important factor for success. (Semrush)
  • Almost 24% of readers saw that bad content or inaccurate content destroys a blog’s credibility in their eyes. (Semrush)
  • More than 80% of bloggers never make $100 from their blogs. (Life Hacker)
  • Blog posts with images get 94% more views. (B2B Marketing)

Key Takeaways:

  • Bloggers are spending more time writing blog posts, with the average time nearly doubling in the last two years.
  • The majority of bloggers give up on blogs or never see income. As a blogger myself, I can attest to seeing so many people give up on their blogs often due to a lack of strategy to make an income or not investing in their blog.
  • Quality content is key. SEO content writing will help with this.
  • There is a movement towards automation to create quality content and automate tasks. AI writers like ChatGPT are becoming more popular to keep up with the increased length of blog posts ranking on Google and to post at least 1x per week.
  • Bloggers who make a living from blogging alone are more likely to create their own products or services.
Black laptop and airpods on desk ready to blog. Pink flowers with candle on side.

Travel Blog Statistics

  • Google found that there are 5 stages to travel: dreaming, planning, booking, experiencing, and sharing. Social media is most prevalent in dreaming and sharing. However, travel blogs and other websites play a larger role in planning and booking travel. (Social Media Today)
  • “…travel blogs play an important role in crafting the attractiveness of the place, its people and the stories that shape its daily life, no matter what time of year.” (Social Media Today)
  • Digital travel content grows by double-digit percentages every year. (Expedia Group)
  • The average sponsored post rate for travel bloggers is $200. (Optin Monster)
  • 94% of travel blogs use ads for revenue. (Optin Monster)
  • On average, users only spend 1 minute and 45 seconds on a travel blog. (Similar Web)
  • 75% of travel blog readers leave a site after only reading one page. (Similar Web)
  • 59% of travel bloggers own more than one blog. (Optin Monster)
  • Travel is one of the top 5 blog niches, making a median income of $5,000 per month. (Semrush)

Key Takeaways:

  • Travel blogs are vital to the decision-making and purchase of trips, and the consumption of this information is growing annually.
  • Travel bloggers can earn a lot of money per month, but many are undercharging for sponsored posts. It’s why ad income is so vital for them to make the median $5,000 monthly income. $200 is the base amount I charged for sponsored posts when I began my blog, with no SEO optimization and with under 5,000 monthly pageviews.
  • Users skim blog posts. And many users leave after reading one page. This can be fixed by guiding them to other helpful articles on your site and writing content silos to keep their interest.

Travel Statistics

  • Big cities are the most booked destinations in every region in 2021. (Expedia Group)
  • Searches for travel increased by over 70% from 2020 to 2021. (Expedia Group)
  • The most popular amenity in 2021 was bathtubs (up 25%). Bookings with spas also saw a 35% increase. (Expedia Group)
  • Searches for bookings with gyms have increased 65% as restrictions lift. (Expedia Group)
  • Work-cations are over! Searches for accommodations with free WIFI are down 50% in 2021. (Expedia Group)
  • 40% of travelers now plan their trips with smartphones and tablets rather than laptops or in-person. (Social Media Today)
  • Millennials are more motivated by rewards programs than travelers aged 46-65. 15% more millennials stated that loyalty programs were very important in their flight choices. 21% more millennials felt loyalty programs were vital in hotel bookings, as well. (Social Media Today)
  • Consumers visit, on average, 22 websites before booking their travel. (Atmosphere Research Group)

Key Takeaways:

  • Travel searches are up on Google. With luxuries like gyms, spas, and bathtubs, you can gain higher affiliate income from luxury hotels.
  • Using affiliates with rewards programs and advertising these benefits can increase your conversions with millennials.
  • Focus on big cities in your niche destination before moving on to smaller locations.
Black laptop on desk with pink flowers and fairy lights ready to blog

Travel Blog SEO Statistics

  • The #1 traffic source for bloggers who make 6+ figures is organic traffic from search engines. (Semrush)
  • 69.8% of Americans use a search engine (Google, Bing, Yahoo) to find travel inspiration. An additional 39.4% of Americans also used the image function (i.e. Google Images) to get travel inspiration to book trips in 2019. (Statista)
  • Almost 7 out of 10 respondents in a YouGov survey used their laptops to book a trip in 2019. 1 out of 10 used their smartphones. This shows that 80% of travelers are looking to online portals to book their travels. Offering them an easy way to book their trip through affiliate links, tips on how to save time/money, and providing personal experiences will make you invaluable in their online search. (YouGov)
  • In 2013, 59% of tourists used an advice-based website (like a blog or tourism board site) to research their trips. But only 3% of tourists specifically referred to individual blogs. (Visit England)
  • 69% of professional marketers invested in SEO in 2021. (Hubspot)
  • In 2021, the most popular methods of SEO optimization were focus keywords (71%), local SEO (50%), and mobile responsiveness (48%). (Hubspot)
  • 2021 saw a 28% increase in travel-related keywords. (Social Media Today)
  • Over 40% of travel-related searches come from mobile devices. (HeBS Digital)
  • Blog posts with 7,000+ words on average have better SEO rankings. (SEMRush)
  • However, blog posts with a word count of 2,250-2,500 were found to receive the most traffic organically. (HubSpot)
  • Bloggers who make 6+ figures are 4.3x more likely to do SEO keyword research than other bloggers. (Growth Badger)
  • Blog posts with shorter URLs tend to rank higher. (Backlinko)
  • Fast loading speed significantly increases your chances to rank highly on search engines. (Backlinko)
  • Bloggers saw a 77% increase in traffic after hitting 52 blog posts on their sites. (Traffic Generation Cafe)
  • Almost 55% of the top 10 million searches on Google are for long-tail keywords. (Tej9)
  • Only 38% of bloggers are updating old content. (Optin Monster)
  • Bloggers who updated old content saw an increase in traffic by up to 106%. (Semrush)

Key Takeaways:

  • SEO is vital for bloggers to gain organic traffic, make ad revenue, and increase their reach.
  • Travel-related keywords are ranking better. With most travelers searching before a destination, you need to optimize your blog for SEO to show up on their searches. Fewer readers specifically navigate to blogs for travel advice, so you could be missing out on these clicks.
  • Blogs rank better if they are fast loading, mobile responsive (especially with so many mobile searches), updating old content, using shorter URLs, writing longer posts with quality information, and optimizing for long-tail keywords.

Social Media Travel Blog Statistics

  • Millennials often use Instagram for inspiration for travel. The top 10 landmark hashtags used on Instagram are Central Park (with over 5.8 million posts in 2018!), the Eiffel Tower, Times Square, Big Ben, Grand Canyon, London Eye, Burj Khalifa, Louvre, Brooklyn Bridge, and the Golden Gate Bridge. (Winfields)
  • Social media is the #1 way companies are marketing in 2022. The second most popular method is with blogs. (Hubspot)
  • Most marketers in 2022 have focussed on Instagram, a similar strategy to 2021. But in 2021, the highest ROI came from Facebook. (Hubspot)
  • Pinterest has 2x the reach for online travelers. (Social Media Today)
  • Solo travel is the most popular interest on Pinterest, followed by budget travel and family vacations. (Social Media Today)
  • Travel planning pins (featuring where to go, how to go, and what to do) rise in January and peak in June. (Social Media Today)
  • Image content is used 37% of the time when individuals are deciding where to travel. This is 2x as much as video. (Social Media Today)
  • 21% of travelers tweet prior to their trip. (Social Media Today)
  • Twitter is the most popular social media platform for users to learn about travel brands (44% more than other platforms). (Social Media Today)
  • The most popular travel tweets are exclusive discounts (46%), last-minute deals (41%), contests (30%), humor (30%), and travel ideas/stories (27%). (Social Media Today)
  • 50% of travelers use Instagram to discover local places or off-the-beaten-track destinations. (Social Media Today)
  • Headlines with question marks attract 23% more social shares. (Backlinko)

Key Takeaways:

  • Social media is being used by large companies more than they are using blogs. This leaves a gap for bloggers to take advantage of SEO that these companies aren’t prioritizing.
  • Facebook and Pinterest are the best platforms for travel bloggers, followed by Twitter. However, each platform requires specific optimization.
  • Using questions as titles will increase social shares of your posts.
Pink flowers and candle in front of black laptop for blogging

Email Marketing Statistics for Travel Bloggers

  • Email marketing showed more engagement in 2021 than in previous years. (Hubspot)
  • Successful email marketing campaigns were hyper-personalized and authentic messages that showed the brand’s personality. (Hubspot)
  • Weekly emails proved to be less vital than segmenting audiences properly, personalizing campaigns, and automating funnels. (Hubspot)
  • The average open rate for travel emails is 28%. (Hubspot)

Key Takeaways:

  • Writing personalized emails to your audience will engage them and increase your affiliate revenue, even if you don’t email every single week.
  • Travel sees high open rates.
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Profitable Part Time Blogger

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Ready to grow a blogging business that fits your life?

The Profitable Part-Time Blogger Program helps you attract your ideal audience, master SEO, and make $5K/month—all in just 20 hours a week.

Whether it’s a side hustle or your dream job, it’s time to work smarter, not harder. Let’s make your blog work for you!

Grow Your Blog Today!

Conclusion: Travel Blog Statistics [2023]

Travel blogging is not dead, as many tweets and blog posts sometimes question.

In fact, these stats show that it’s on the rise.

You will have success with your blog if you optimize for SEO, invest time and money into your strategies, and write quality content.

Supplement this traffic with email marketing and social media optimization to increase your reach.

To make money, join a profitable ad network, use affiliates intentionally, and sell products/services to join the bloggers making over $50,000 annually from their blog.

As a travel blogger myself, I saw the greatest increase in traffic by implementing an SEO strategy and investing in courses to develop my skills.

With my services, ad income, and affiliate income, I made over $30,000 in January 2023.

And you can, too!

Make the choice to be a six-figure blogger today and get the SEO skills you need in my SEO course for travel bloggers. Click here to find out more!

Read More About Travel Blogging!

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Nina Clapperton is the founder of She Knows SEO.

She started blogging in 2018 and spent years doing everything “right” while earning $0. Then she stopped guessing and learned how search actually works. She rebuilt her travel site around audience intent and structure and grew to 50,000 sessions in 6 months. Within a year, the blog was bringing in $30,000 months and later crossed 243,000 pageviews.

She took the same audience first SEO approach and built her education business into multiple $100,000 months.

Now Nina teaches bloggers and online business owners how to build search powered businesses grounded in strong positioning, clear structure, and monetisation that actually supports their audience. She covers traditional SEO and AI driven search without the tech bro noise, and she’s known for explaining complex strategy with analogies you won’t forget.

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