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Niche Site Deep Dive: A DA 13 Travel Blog on Adthrive?

ByNina Clapperton Updated on

Before I share this site and run down it’s strategy I want to preface it: I am not here to name, shame, or in any way judge a site by doing this.

I want to share it because I think it’s got a valuable “moral of the story” at the end.

I also don’t know this person or their sites.

This is strictly for learning purposes <3

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Nina Clapperton is the founder of She Knows SEO.

She started blogging in 2018 and spent years doing everything “right” while earning $0. Then she stopped guessing and learned how search actually works. She rebuilt her travel site around audience intent and structure and grew to 50,000 sessions in 6 months. Within a year, the blog was bringing in $30,000 months and later crossed 243,000 pageviews.

She took the same audience first SEO approach and built her education business into multiple $100,000 months.

Now Nina teaches bloggers and online business owners how to build search powered businesses grounded in strong positioning, clear structure, and monetisation that actually supports their audience. She covers traditional SEO and AI driven search without the tech bro noise, and she’s known for explaining complex strategy with analogies you won’t forget.

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