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How to Create, Price and Sell Your Own AI Tool
You might already have an idea for an AI tool to sell. You’re just calling it a workbook, a checklist, or “that thing everyone keeps asking me to help them with”.
Start with a problem your audience wants solved, turn your process into a tool that helps them solve it, then test, package and sell the result. The AI is how you deliver the help. Your knowledge is what makes that help worth paying for.
That’s how I approached my She Knows SEO Sales Funnels GPT. Bloggers struggled to connect their posts into a journey that leads somewhere useful. I had a strategy for doing that, and a former 1:1 offer I couldn’t sustainably keep delivering. I turned that process into a $27 USD tool.
If you’re a blogger or online business owner, you don’t have to invent an entirely new business to do this. You can start with the niche, knowledge and audience problems you already understand.
But there’s a bit more to selling an AI tool than asking ChatGPT to make you something and sticking a checkout link on it.
1. Find the Problem Your AI Tool Will Solve
If you already have a product idea, look at the part where someone needs your help applying it.
A workbook gives them questions to answer. Could a tool help them work through those answers? A checklist tells them what to consider. Could a tool use their situation to help them decide what applies?
That doesn’t mean every PDF needs to become a bot. Some things are perfectly useful as PDFs! You’re looking for a job where your process, combined with the user’s information, helps them get somewhere they’re struggling to reach alone.
If you don’t have an idea yet, start with the questions you answer repeatedly. Look through your emails, comments, customer questions and your own working processes. Where are people confused? What do they keep putting off? What do you find straightforward because you’ve done it so many times?
For my Sales Funnels GPT, the problem was easy to recognise: bloggers had content, but they didn’t know how to connect it into a funnel.
They didn’t need another pile of random blog post ideas. They needed help seeing how their existing content could move a reader from discovering a problem to taking action.
Try finishing this sentence for your own idea:
“My tool helps [a specific person] do [a specific thing] using [my process or knowledge].”
If you can only describe it as “an AI assistant for my niche”, get more specific. What would someone actually open it to do?
2. Give It Your Process, Including Where to Stop
The useful part of my Sales Funnels GPT is the strategy behind it: how I think about intent, the reader’s journey, and the role each post plays in a business.
That thinking has to make it into the tool. AI doesn’t automatically understand your method because you’ve given it a name.
Before building, map what you would do if you were helping someone yourself:
- What information would you need from them?
- What would you do with that information, and in what order?
- Where would their answers change your advice?
- What would make you stop and ask another question?
- What should they have at the end?
Your examples matter here. So do your rules, the exceptions to those rules, and the things you absolutely wouldn’t recommend.
If your tool needs the person’s existing content, it needs to know what to do when they haven’t supplied it. Making up a content inventory is not an acceptable substitute. We’ll come back to that, cause mine tried it.
You can start from a process you’ve already written down, record yourself doing the task, or have AI interview you about how you work. But read what it produces. Could someone who doesn’t live in your brain follow those instructions?
This is a big part of what I teach inside GPT Sales System: turning what you know into a tool someone else can actually use. Getting your method out of your head is a different job from asking AI to generate a generic answer about your topic.
3. Choose a Format Your Buyers Can Use
An AI tool doesn’t have to be a custom GPT.
You could package your process as a skill or plugin, build with a platform like Pickaxe, create a site or interactive tool with ChatGPT Sites or Claude artifacts, or build a separate app and host it somewhere like Netlify.
These aren’t all the same type of thing. A skill gives an AI instructions and resources for a task. A hosting service gives your website or app somewhere to run. Pickaxe combines tools for building, deploying and monetising AI tools.
You can also build something more involved. I’ve made a GPT to skill converter app. That’s another form a product can take, but you don’t need to start with a whole app just because you can.
Choose around the experience you want your buyer to have:
| Format | Decision to make before you build |
|---|---|
| A tool used inside an AI platform | Is your buyer willing and able to use that platform? What account and access will they need? |
| A skill or plugin | How will they install it, and what instructions or connections will they need? |
| A tool built with Pickaxe | Does its interface, payment setup and usage model fit what you’re selling? |
| A ChatGPT Site or Claude artifact | Can your intended buyer access and use the actual features you’re promising? |
| A separate website or app | How will you handle access, hosting, payments, maintenance and any AI running behind it? |
For example, Claude’s artifact sharing options depend on the plan and artifact, and sharing access doesn’t necessarily give someone access to every connected feature. Test the buyer experience before building your offer around a link.
There’s also a difference between using AI to build a tool and building a tool that needs AI every time someone uses it. A calculator you built with AI might run without making any further AI calls. A tool generating personalised answers may need an ongoing connection to an AI model.
That brings you to another decision: who pays for that usage?
Your buyer might use their own platform account, supply their own API key, or pay you for a product where you cover the AI costs. An API key lets software connect to an AI provider’s service; it can involve separate billing and setup.
If your audience has never heard of an API key, requiring one adds a step you’ll need to explain and support. If you pay for usage instead, that cost needs to fit your pricing.
A current note on GPTs: OpenAI’s guidance says new GPT creation and publishing are unavailable on personal accounts, while existing GPTs remain usable and retirement and migration plans are underway. Check the notices for your account before choosing your format. My existing GPT is an example of a product I built, rather than a promise that you can follow the same setup today.
Your process can still be useful when the platforms change. You may just need a different way to deliver it.
4. Test Whether It Follows Your Method
My Sales Funnels GPT initially grouped posts by keywords instead of intent or the user journey.
That sounds like a small distinction until you understand what the tool was supposed to do. Posts mentioning similar words don’t automatically help someone move towards the same decision. A neat list of related keywords wasn’t my SEO sales funnel strategy.
It also liked to suggest content that wasn’t there.
Suggesting a new post to fill a gap is useful. Acting as though that post already exists on someone’s site is a different thing entirely.
If I’d only checked whether the answer looked organised, I could have missed both problems. I needed to check whether it was applying my method to the information it actually had.
Do that with your tool before charging for it. Try a normal request, then try missing information, vague answers and a request outside its job. Give it something it should question rather than blindly agree with.
Then let someone else use it without you coaching them through every click. You already know what to tell it. Your buyer doesn’t.
You’re looking for the places where the instructions, questions or output need work. You also need to know when the tool should ask for help or tell the user it can’t complete the task.
Testing and fixing those problems is part of building the product. A convincing answer isn’t enough if it’s confidently doing the wrong thing.
5. Decide What Someone Gets When They Buy
For my Sales Funnels GPT, buyers get a GPT link inside a ThriveCart course, along with instructions on how to use it.
That’s the delivery. The reason to buy is help applying my SEO sales funnel strategy to their content.
Those are both things your sales page needs to make clear. Someone should understand the result you’re helping them work towards, what they’ll receive, and what they need to use it.
At minimum, explain:
- The specific job the tool helps with.
- What information the buyer needs to provide.
- Where and how they access it.
- Any required accounts, subscriptions or extra costs.
- What instructions, support and updates are included.
Be clear that AI is involved, too. Buyers need to understand what they’re using and where they still need to check the result.
I’m also planning a Claude skill version of my Sales Funnels tool. That’s a planned version, not something I’m claiming buyers already receive.
The same rule applies to your product: sell what you can deliver now, and be clear about anything that’s still being built.
You also need to choose the tool’s role in your business. It could be a standalone product, a relevant addition at checkout, or part of a bigger course. A free version could help people experience your approach before buying something else.
My Sales Funnels GPT has a job beyond being a small product. It also helps people get ready for Profitable Part-Time Blogger by starting to think about how their content connects.
Think about what your buyer will need before and after using your tool. That’s how you make it part of your business instead of another disconnected thing you have to promote.
6. Price the Tool Without Making Up a Magic Formula
I chose $27 USD for my Sales Funnels GPT partly because I liked the number.
Very scientific, I know.
The transformation was easy to explain, and it addressed something people struggled with. It also let me package a process I’d previously delivered through a 1:1 offer that I couldn’t sustainably keep providing in that form.
That doesn’t make $27 the correct price for your tool.
Your price needs to make sense for the problem you solve and the cost of delivering the solution. Consider the time or effort it saves, how much help is included, and what you’ll spend on the platform, AI usage, support and maintenance.
A tool used through a buyer’s existing account has different costs from an app where you cover every AI request. A purchase with a short usage guide is different from an offer that includes your ongoing personal help.
Be especially careful with promises like “unlimited” or “lifetime”. You need to understand what you’re committing to before those words go on a sales page.
You can choose a starting price without pretending you’ve discovered a universal pricing formula. You still need to check that the offer makes sense for your business.
7. Show People Why They’d Want It
“I made an AI tool!” gives people very little reason to buy.
For my Sales Funnels GPT, the useful conversation is about the blogger with a pile of posts who doesn’t know how those posts connect to an offer. They can recognise that problem before they care what platform the solution uses.
Show the task your tool helps with. Demonstrate what the person puts in, what they get back, and how they can use the result. Explain where your method changes the answer, like the difference between grouping keywords and planning a reader journey.
Then put that explanation where the right people will find it. That could be an email, a relevant blog post, a demonstration in your community, or an offer to existing customers who need that next step.
Your content should connect to the reason someone would buy. If you’re writing about the exact problem your tool addresses, explain how the tool helps at the point where that becomes useful.
Publishing a checkout page gives someone a place to pay. You still have to help them understand why they’d want the product.
AI Tools My Students Have Created
My Sales Funnels GPT is just 1 example.
My GPT Sales System students have created tools around their own niches, too, from family travel and flight planning to ebooks, collaboration pitches and copy:
Look at how specific those ideas are. Even within travel, planning a family visit to Edinburgh is a different job from figuring out flights across several cities.
You don’t need to cover everything your audience could ever ask about your niche. You can start with a particular task they need help with, and bring your knowledge to that.
Turn Your Idea Into Something You Can Sell
You may already know which process you’d like to turn into a tool. Now the questions get more specific: what does it need from the user, how do you get it to follow your method, and what do you change when testing shows it’s getting things wrong?
That’s the work I help you do inside GPT Sales System.
I teach you how to build a useful AI tool from your knowledge, test it, and work through the packaging, pricing, selling and delivery. So you can move from “I think this could be a product” to having something people can understand and use.
Bring the idea you have, or start with a problem you know your audience needs help solving.
